Brisbane SEO & Google Business Profile Expert
The world of SEO is full of pathetic bullshitters. I’m not one of them. Book a 30 minute Zoom call with me and make up your own mind.
IF YOU’RE EXPECTING CONVENTIONAL ABANDON ALL HOPE. RIGHT NOW.
Like a lot of entrepreneurs, I’ve tried my hand at many things. Some have worked out better than others (I’m sure you know that feeling). Here’s a brief overview.
I spent four years as a soldier, sold vinyl cladding door to door, served a short sentence (that’s a good description) as a corporate executive and was a practising accountant and business advisor for many years. Other occupations have included life insurance agent, finance broker, business directory publisher, website developer and property investor – to name a few.
I’ve started two finance companies, owned and operated a general insurance company, run a small venture capital fund, set up a B2B franchise system from the ground up, dabbled in internet and technology startups, lived life as a digital nomad in south-east Asia and run an international digital marketing agency, from the Philippines, employing 40 plus full-time staff.
I’ve exited half a dozen businesses via trade sale over the course of the past 30 years, plus had a go at a couple of securities exchange listings. And there was that failed reverse takeover attempt of a listed mining company. None of those securities exchange plays worked out for me, but at least I can say that I had a go. Hell, there’s still time for me to get it right yet!
Brisbane SEO Consultant
Animal Welfare Advocate & Dog Lover 💞
My Personal SEO Journey
In the early 2000’s I started a franchise system called Ledgers Bookkeeping (watch the video if you wanna have a laugh at my expense). Our two websites were invisible online, and none of the people I hired seemed to be able to fix that, so I decided to take matters into my own hands and learn about SEO.
Six months later we had enquiries pouring in from the web – and I had people begging me to do the same thing for their business. And that’s where it all began. Like you, I had a real-world business problem to solve; generating more enquiries and sales.
I’ve never lost sight of the fact that’s what matters most with SEO.
My SEO Experience
Unlike the vast majority of SEO “experts” and “consultants” I’ve made a full-time living from practising what I preach. I started doing SEO because I needed more enquiries and sales in a real business, completely disconnected from selling digital marketing services.
I later went on to start numerous web directories, which relied heavily upon advertisers purchasing eyeballs – driven by the high visibility of those directories in Google organic search results. I’ve also operated as an affiliate marketer, earning substantial commissions from referral sales made on my high-ranking websites.
Some SEO’s speculate about what works. I don’t have to. I know.
My SEO Expertise
Over the past 20 plus years of structured and unstructured learning, hands-on “doing it” and leading professional teams, I’ve developed a broad spectrum of expertise spanning virtually all aspects of digital marketing. It’s a killer skill set that few individuals can match.
Here’s why that’s important: Great SEO isn’t enough to generate enquiries and sales by itself. Think of SEO as a pre-click tactic – a way of making the value your business offers visible to others. But what happens post-click – after somebody has landed on your website? My team and I are able to solve both of those problems.
You don’t just need to be found. You need to be chosen. I can help.
Keep reading about SEO, book a Zoom meeting, or just give me a call…
The rest of this page is a lengthy dissertation about the do’s and don’ts of SEO. Google loves it. If you’re the kind of person who likes to take on board a ton of information, you might enjoy it too. If you’re not that type of person I’d suggest booking a Zoom call with me, or just pick up the phone and call me directly on 0406 764 555, and make up your own mind about me. I apologise in advance if you hear some barking!
FAQ's about my VisiSearch® SEO Packages
VisiSearch® SEO Packages
VisiSearch® SEO Packages
Q: What is included in the VisiSearch® SEO Package?
A: VisiSearch® SEO is a fixed price, all-inclusive, pay-by-the-month search engine optimisation service package that includes optimisation of your website, Google Business Profile, Google Maps, Local Finder, local citations, targeted content creation, ongoing link building and transparent reporting – all with a 90-day money back guarantee* if we don’t get the results we promise.
*You can read the FAQ about our Money Back Guarantee on this FAQ page, or visit our Money Back Guarantee Terms and Conditions page here: https://tonygavin.com/s/guarantee/
Q: What is the geographic reach of my VisiSearch® SEO Package?
A: The package covers one local area, however, you can expand the geographic reach of your SEO with geo-location Add-ons. Geo-location Add-ons are explained on this FAQ page or you can read about them on our VisiSearch® SEO Inclusions & Optional Add-ons page here: https://tonygavin.com/s/visisearch-seo-add-ons/
Q: Why does geographic reach matter to my business?
A: Imagine you run a suburban law practice. Ranking your practice organically on Google for the keyword “lawyer” might encourage a load of visitation to your website, but that visitation would largely be irrelevant. You serve a localised market. You want local visitors who can and will use your services – not random visitors from another state who may have no interest in using your services.
Q: Why does geographic reach matter to Tony Gavin?
A: Ranking for a short-tail keyword like “lawyer” is difficult and ultra-competitive. Frankly, ranking for a keyword like that may require an investment running into several hundred thousand dollars (we know because we have achieved this). We have to be realistic about what keywords are most relevant to your business and decide what you might realistically be able to rank for within the context of having a fixed monthly budget to achieve that. That is why VisiSearch® SEO Packages and Geo-Location Addons are priced based on geographic reach.
Q: Where can I subscribe to a VisiSearch® SEO Package?
A: You can order here: https://tonygavin.com/o/visisearch-seo/
If you are ordering VisiSearch® SEO as part of the WebMaster Pro Website Design Package you can order here: https://tonygavin.com/o/websites/
Detailed SEO Audit
Q: What is the purpose of the SEO Audit?
A: The SEO Audit provides us with a starting point. Amongst other things it reveals what keywords you currently rank for on Google, the extent of any business citations and where they are, how visible your Google Business Profile is in Google organic search results, how strong your technical on-page SEO is, and how you compare to your top 10 competitors.
Q: What outcome can I expect?
A: We will use this report to develop a strategic and tactical plan for your SEO.
Q: Do I get to review my SEO Audit?
A: Yes. We will provide you with a link to the complete audit, which you can revisit as often as you choose, or download as a PDF.
Competitor Analysis
Q: What is a competitor analysis?
A: Within the context of SEO you need to determine which of your competitors is outranking you in Google organic search results, which keywords are generating visitors for them, and why. This information arms us with the necessary knowledge to gradually outrank your competition and build visitation to your web properties.
Q: What outcome can I expect?
A: We will use this information to develop a strategic and tactical plan for your SEO, as well as utilising it to benchmark your SEO performance by regularly comparing your results against your top competitors.
Keyword Research
Q: What is keyword research?
A: Keyword research is a foundational element of effective SEO. You need to know what keyword sets people are searching for that are related to your business and how often they are searching for them. It is pointless to rank your website and Google Business Profile for irrelevant keyword sets or for keywords that not many people are searching for.
Q: What outcome can I expect?
A: We will use this information to develop a strategic SEO plan. We'll decide, with you, which keyword sets are most relevant and will then monitor and report to you about the progress made with ranking those keywords.
Website Optimisation
Q: What is website optimisation?
A: Your website already has pages and blog posts. It’s likely that those are not currently optimised to generate the best organic rankings in Google search results. SEO website editing is the process of optimising your existing pages and blogs in order to improve their organic rank in Google search results. The process utilises a combination of artificial intelligence and old-fashioned human input.
Q: What outcome can I expect?
A: This is often the lowest-hanging fruit with SEO. Over time, you can expect that your pages and blog posts will enjoy improved visibility in search engine results on Google and other search engines. Optimisation is an ongoing process and pages may be edited several times over the course of a year in order to more effectively compete against other content.
Google Business Profile
Q: What is Google Business Profile optimisation?
A: You probably already have a Google Business Profile (GBP). Google provides GBP as a free service. They rely heavily upon the information contained in your GBP to determine how relevant your business might be to a user's search request. That is why it's critical to provide accurate, up-to-date information in your GBP and optimise it to become as relevant as possible for your prospective customers.
Q: What outcome can I expect?
A: Over time, you can expect that your GBP will enjoy improved visibility in search engine results in Google organic search results, which equates to more visitors. Optimisation is an ongoing process and your GBP will be edited and added to regularly in order to more effectively compete against other GBP's.
Google Maps
Q: What is Google Maps optimisation?
A: Google Maps is a web mapping service developed by Google. It provides satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and route planning for travelling by foot, car, bicycle, or public transportation. Google Maps is a widely used tool for navigating and finding local businesses and is the backbone of your Google Business Profile.
Google Business Profiles plays a significant role in local SEO. When users search for businesses or services in a specific location, Google often displays a map pack (also known as the local pack or local finder) alongside organic search results. This map pack typically shows three business listings relevant to the search query, pulled from Google Maps and linked to their Google Business Profiles. The ranking of these profiles in the map pack is influenced by various factors, including the relevance, distance, and prominence of the business. Optimising for those factors can cause your business to appear in the Google Local Pack.
Q: What outcome can I expect?
A: Over time, you can expect that your Google Business Profile will enjoy improved visibility in search engine results in Google organic search results, which equates to more visitors - and hopefully earn a place in the Google Local Pack - that is the goal. Optimisation is an ongoing process and Google Maps will be edited and added to regularly in order to more effectively compete against other local businesses.
Local Finder
Q: What is Local Finder optimisation?
A: Optimising for Local Finder is simply a by-product of optimising your Google Business Profile and Google Maps.
Q: What outcome can I expect?
A: The desired outcome of optimising a business for the Local Finder is increased visibility, traffic, and customer engagement. By appearing prominently in the Local Finder for relevant local searches, your business can attract more potential customers, drive foot traffic to your physical locations, and ultimately increase sales and revenue.
Google Reviews
Q: What are Google reviews and why are they so important?
A: Google reviews are user-generated ratings and comments left by customers on a business's Google Business Profile. These reviews are publicly visible and can be seen by anyone searching for that business on Google. They typically include a star rating (ranging from 1 to 5 stars) and a written review where customers can share their experiences, feedback, and opinions about the business.
It is known that Google includes views as a ranking factor when displaying Google Business Profiles and choosing businesses for Local Finder (Google Local Pack). The more positive reviews your business has, the more likely it is to appear in these types of Google organic search results.
Q: What outcome can I expect?
A: We have tools that can assist with encouraging your customers to leave Google reviews, and will work with you to generate as many positive reviews as possible for your Google Business Profile.
Content Creation
Q: What is content creation and posting?
A: Adding relevant, keyword-rich content to your website and Google Business Profile helps Google understand how your business is relevant to the keywords your potential customers are searching for. We create and post content that is relevant to achieving that goal.
Q: What outcome can I expect?
A: Depending upon your package and optional Add-ons, you can expect the consistent production and posting of targeted, high-quality, engaging, SEO optimised content to your website, blog and Google Business Profile. Over time, you can expect that content to rank organically in Google search results and draw visitation to your web properties That visitation builds authority and trust, leading to inquiries, sales and improved customer retention.
Citations
Q: What citations and why do I need them?
A: Citations are places on the internet where the name, address and phone number (collectively referred to as NAP) are displayed on the web, with or without a link to your website. Google uses these as an important indicator of the relevance and accuracy of the information on your Google Business Profile. Having multiple citations with accurate NAP is a known ranking factor that we actively optimise for.
Q: What outcomes can I expect?
A: We will identify existing citations and ensure that the NAP matches your Google Business Profile listing. We will also add hundreds more citations. Over time, this assists with improving your organic rankings in Google search results.
Link Building
Q: What is link building?
A: Link building is the organised practice of encouraging other websites with similar (i.e. contextual) content to link to related content on your website or blog. Contextual backlinks send a powerful signal to Google that your content is popular with other webmasters. Our SEO specialists use a combination of AI and automation to identify and exploit the best backlinking opportunities. Contextual link-building is ongoing on a permanent basis.
Q: What outcome can I expect?
A: You can expect new inbound links to be gathered on a regular basis and enjoy the improved organic visibility that backlinks provide in Google search results.
Monitoring & Reporting
Q: What are Reporting Dashboards?
A: Our Reporting Dashboards allow you to monitor certain web metrics via a simple and intuitive interfaces. The dashboards include analytics for your Google Business Profile, website, search rankings, backlinks, Google Ads, and activity on selected social media channels.
Q: Will I have access to a Reporting Dashboard?
A: Only clients we are running search engine-related marketing campaigns for generally have access to our Reporting Dashboards. Clients for whom we are not running those campaigns can also request paid access to specific Reporting Dashboards at a small monthly cost, plus a one-time setup fee. If you would like to access these tools, please email [email protected] with your request
Q: How do I access Reporting Dashboards?
A: You will need to visit the relevant Reporting Dashboard and enter the Username and Password provided by us. If you have not received a Username and Password or have lost them, please email [email protected] and request them.
Regular Reviews
Q: What are client reviews?
A: Client reviews occur at regular intervals and are generally conducted via a zoom conference call of around 30 minutes duration. The review is conducted with your project manager and you can include as many team members as needed on the call. The purpose of the review is to assess the progress of your SEO and where necessary, plan for revisions.
Q: What do I need to do?
A: You and your team need to actively participate in these reviews.
Q: What outcome can I expect?
A: By the end of each review you and your team should have a clear understanding of progress to date in terms of meeting your strategic marketing objectives and be clear on where your SEO is headed over the next quarter.
Extra Local Area Geo-Location Add-on
Q: What is the Extra Local Area Geo-Location Add-on?
A: We define a local area as a group of not more than 12 immediately neighbouring suburbs that do not include a capital city. Our definition also includes any regional location with a population of fewer than 50,000 people.
Q: How much does the Extra Local Area Geo-Location Add-on cost?
Pricing is for each additional local area you’d like to reach with VisiSearch® SEO and is payable in addition to the VisiSearch® SEO Service Package Fee.
If you pay monthly: $600 per area
If you prepay annually: $6,000 per area
Q: How do I purchase the Extra Local Area Geo-Location Add-on?
A: You will see it as an option when you are ordering your VisiSearch® SEO Package. Check the box next to this option and a field will appear where you can nominate the number of additional geo-areas you require.
You can order here: https://tonygavin.com/o/visisearch-seo/
If you are ordering VisiSearch® SEO as part of the WebMaster Pro Website Design Package you can order here: https://tonygavin.com/o/websites/
Regional Area Geo-Location Add-on
Q: What is the Regional Area Geo-Location Add-on?
A: We define a region as a geographic area associated with a regional city, with a population of more than 50,000 and fewer than 250,000 people. Locations like Toowoomba, Bendigo and even Darwin are examples of what we would consider to be a region.
Q: How much does the Regional Area Geo-Location Add-on cost?
Pricing is for each additional regional area you’d like to reach with VisiSearch® SEO and is payable in addition to the VisiSearch® SEO Service Package Fee.
If you pay monthly: $1,300 per region
If you prepay annually: $13,000 per region
Q: How do I purchase the Regional Area Geo-Location Add-on?
A: You will see it as an option when you are ordering your VisiSearch® SEO Package. Check the box next to this option and a field will appear where you can nominate the number of additional geo-areas you require.
You can order here: https://tonygavin.com/o/visisearch-seo/
If you are ordering VisiSearch® SEO as part of the WebMaster Pro Website Design Package you can order here: https://tonygavin.com/o/websites/
Capital City Area Geo-Location Add-on
Q: What is the Capital City Area Geo-Location Add-on?
A: We define a capital city as any city with a population greater than 250,000. In addition to large cities like Sydney and Melbourne, smaller cities like Newcastle or areas with high-recognition names that meet our population threshold are treated as cities. An example of that would be the Central Coast of NSW.
Q: How much does the Capital City Geo-Location Add-on cost?
Pricing is for each additional city you’d like to reach with VisiSearch® SEO and is payable in addition to the VisiSearch® SEO Service Package Fee.
If you pay monthly: $2,000 per city
If you prepay annually: $20,000 per city
Q: How do I purchase the Capital City Geo-Location Add-on?
A: You will see it as an option when you are ordering your VisiSearch® SEO Package. Check the box next to this option and a field will appear where you can nominate the number of additional geo-areas you require.
You can order here: https://tonygavin.com/o/visisearch-seo/
If you are ordering VisiSearch® SEO as part of the WebMaster Pro Website Design Package you can order here: https://tonygavin.com/o/websites/
Australia Wide Area Geo-Location Add-on
Q: What is the Australia Wide Area Geo-Location Add-on?
A: Target the whole of Australia with VisiSearch® SEO for a fixed monthly or annual fee.
Q: How much does the Australia Wide Area Geo-Location Add-on cost?
Pricing is for each additional local area you’d like to reach with VisiSearch® SEO and is payable in addition to the VisiSearch® SEO Service Package Fee.
If you pay monthly: $11,000
If you prepay annually: $110,000
Q: How do I purchase the Australia Wide Area Geo-Location Add-on?
A: You will see it as an option when you are ordering your VisiSearch® SEO Package. Check the box next to this option.
You can order here: https://tonygavin.com/o/visisearch-seo/
If you are ordering VisiSearch® SEO as part of the WebMaster Pro Website Design Package you can order here: https://tonygavin.com/o/websites/
Population & Geographic Reach
Q: How do you estimate Population & Geographic Reach?
A: We use Wikipedia as our source for determining population sizes. You can review that information here: https://en.wikipedia.org/wiki/List_of_cities_in_Australia_by_population
Blogging Add-on
Q: What is the Blogging Add-on?
A: The Blogging Add-on is an optional extra for Clients who would like us to create and post blogs on their website. The package allows for up to four blog posts each month of 500-800 words. Blogs are about topics related to your business and target the keyword sets that are most valuable to you in Google SERP’s.
Blog posts are initially generated by AI using custom-engineered prompts. Our SEO team then revises and further edits your blog posts using AI that has been designed specifically for SEO, in order to improve the chances of your blogs being indexed and ranked in SERP’s by Google.
We call this the Blogging Add-on.
Q: How much does the Blogging Add-on cost?
A: If you pay monthly: $300 (12 payments)
If you prepay: $3,000 (one-time payment)
Q: Which packages is the Blogging Add-on available with?
A: It is available with the WebMaster and WebMaster Pro Website Design Packages. It is also available with VisiSearch® SEO Packages.
NB: This Add-on cannot be purchased as a standalone service and must be purchased as part of a package.
Q: How do I purchase the Blogging Add-on?
A: You will see the option to add this when ordering your Website Design Package at https://tonygavin.com/o/websites/; or
When ordering your VisiSearch® SEO Package at https://tonygavin.com/o/visisearch-seo/
Social Media Add-on
Q: What is the Social Media Add-on?
A: The Social Media Add-on is an optional extra for Clients who would like us to create and post content to their social media accounts. The package allows for distribution (posting) of up to eight posts each month to your nominated social media accounts. We will provide you with a list of social media accounts that we can post to, which changes from time to time based on the policies of individual platforms.
We will generate up to four of your eight allocated posts each month. You are responsible for generating the additional four posts, however, if you have purchased the Blogging Add-on we can post the blogs we produce and count those as content that you have generated.
The type of content that we generate will generally be graphics that are designed by our team on Canva, Vista Create and similar platforms. They will incorporate appropriate images, logos and branding icons provided by you, and short form copy that supports the imagery and messaging for the post. You are invited to have input into this process.
Posts are auto-scheduled using social media post scheduling tools. They are not manually posted and we do not provide manual posting services.
We call this the Social Media Add-on.
Q: How much does the Social Media Add-on cost?
A: If you pay monthly: $300 (12 payments)
If you prepay: $3,000 (one-time payment)
Q: Which packages is the Social Media Add-on available with?
A: It is available with the WebMaster and WebMaster Pro Website Design Packages. It is also available with VisiSearch® SEO Packages.
NB: This Add-on cannot be purchased as a standalone service and must be purchased as part of a package.
Q: How do I purchase the Social Media Add-on?
A: You will see the option to add this when ordering your Website Design Package at https://tonygavin.com/o/websites/; or
When ordering your VisiSearch® SEO Package at https://tonygavin.com/o/visisearch-seo/
Payments
Monthly - vs - Prepaid Packages
Q: Is there a difference between the Monthly and Prepaid Packages?
A: There are no differences in the inclusions or services. Both packages are exactly the same in that regard. The only advantage with a prepaid package is the discount you receive for prepaying. Essentially, prepaid packages offer 12 months of service for the price of 10 months, saving you around 15% on our pay-by-the-month package options. For businesses that have the spare cash to take advantage of the prepaid deal or that would like to bring forward a tax deduction for the current financial year, prepaid packages are a great way to save some money!
Q: Can I switch from a Monthly Package to a Prepaid Package?
A: Yes. You may switch from a Monthly Package to a Prepaid Package at any time up to 30 days after you AGREE & PAY NOW on our order page, and receive a full credit for monies already paid to us. Please email [email protected] if you would like to switch from monthly payments to our prepaid option.
How do I make my monthly payments?
Q: How do I make monthly payments?
A: Monthly payments are deducted on the due date each month from your nominated credit or debit card account, via Stripe.
When is my first monthly payment due?
Q: When is my first monthly payment due?
A: Your first monthly payment falls due as soon as you agree to the Terms & Conditions of the Service Agreement on our order page, via any electronic contract, via manual paper-based signing or via any dynamic proposal with payment options included. Payments will then be taken from your nominated funding source each month for the term of our Service Agreement (this is usually 12 months).
What happens if I miss a monthly payment?
Q: What happens if I miss a monthly payment?
A: This stuff happens sometimes. Our policy is to attempt to debit your nominated account, once again, a few days after we receive the dishonour notice. If that second payment dishonours, we will contact you via email.
Q: Are there any fees associated with dishonours?
A: Stripe or your bank may charge you a dishonour fee on each occasion that a payment dishonours. We may also charge you a dishonour fee under the terms of our Service Agreement (Terms & Conditions), but we generally only apply that fee when we have to deal with repeated dishonours.
Who and what is Stripe?
Q: Who and what is Stripe?
A: Stripe is an international company which manages payments for millions of businesses, like ours. You can learn more about Stripe by visiting their website at https://stripe.com.
Can I pay some other way than Stripe?
Q: Can I pay some way other than Stripe?
A: For our pay-by-the-month packages Stripe is the only form of acceptable payment. If you wish to utilise our Prepaid option, we are able to accept one-time payments in $AUD only via bank transfer to our nominated bank accounts in Australia or Hong Kong. Please contact us at [email protected] for details.
Can I pay via cryptocurrency?
Q: Can I pay via cryptocurrency?
A: Yes. We are in the process of coding our website to accept crypto at the checkout. This will be available soon. In the interim please email [email protected] if you wish to pay by cryptocurrency and we will organise it with you.
Q: What cryptocurrencies do you accept?
A: We accept all widely traded cryptocurrencies. We will consider payment in all types of crypto assets. Please email [email protected] with any proposal that you have in mind.
VisiSearch® SEO Money Back Guarantee
Scope of Guarantee
This Money Back Guarantee (“Guarantee”) applies solely to the VisiSearch® SEO Service Package (“Service Package”) and any Local Area Geo-Location Add-on Service Package marketed and provided by Tony Gavin (“the Company”).
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Eligibility
To be eligible for a refund under this Guarantee, the Client (“the Client”) must have entered into a written Service Agreement with the Company to provide a VisiSearch® SEO Service Package and/or any Local Area Geo-Location Add-on Service Package and explicitly opted into the Guarantee.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Opting In
To opt into the Guarantee the Client must within seven (7) days of entering into the Service Agreement with the Company send an email request to opt-in to the Guarantee to the Company at [email protected].
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Certificate of Guarantee
The Company will within ten (10) business days of receiving the opt-in request provide the Client with a Certificate of Guarantee (“Certificate”) with a unique Guarantee identifier, via email.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Definition of Results
“Results” shall be defined as achieving measurable improvements in local search engine rankings, specifically targeting Google organic search engine results pages (SERP’s) Google Business Profiles, Google Maps and Local Finder (together the “Google 3 Pack”) and local citations, as evidenced by regular Reports (“Reports”) provided to the Client by the Company at monthly or more frequent intervals.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Refund Criteria
If, after a period of ninety (90) days (“the Guarantee Period”) the Client does not experience any significant improvement in local search rankings as measured by the Reports, the Client may be eligible for a refund of the fees paid for the VisiSearch® SEO Service Package and any Local Area Geo-Location Add-on Service Package.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Request for Refund
To request a refund under this Guarantee, the Client must provide the Certificate issued by the Company together with documented evidence of the lack of improvement in local search rankings, as evidenced by the Reports.
All requests for any refund pursuant to this Guarantee must be directed to the company in writing via email to [email protected] and must be lodged within seven (7) days after the expiration of the ninety (90) day Guarantee Period.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Evaluation and Determination
The Company will evaluate the provided evidence and determine, in its sole discretion, whether the Client is eligible for a refund under this Guarantee.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Refund Process
If the Company determines that the Client is eligible for a refund, the refund will be processed within ten (10) business days of the determination.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Limitations and Exclusions
This Guarantee does not apply to:
The WebMaster Pro Service Package, any Regional Area Geo-Location Add-on, Capital City Area Geo-Location Add-on, Australia Wide Area Geo-Location Add-on, Blogging Add-on, Social Media Add-on, OpenAI Copywriting Add-on, Human Copywriting Add-on or any other Service Package or standalone service provided by the Company.
Significant changes in Google search engine algorithms that may affect search rankings, which are beyond the control of the Company.
Any damages or losses incurred by the Client beyond the fees paid for the VisiSearch® SEO Service Package and any Local Area Geo-Location Add-on Service Package.
The Client indemnifies the Company against the payment of any fees, charges, penalty interest, fines or any other costs arising as a result of the Guarantee howsoever caused.
The maximum refund amount under this Guarantee shall not exceed the total fees paid by the Client for the VisiSearch® SEO Service Package and any Local Area Geo-Location Add-on Service Package.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Modification or Termination
The Company reserves the right to cease offering, modify or terminate this Guarantee at any time, however, this does not extend to Clients that have explicitly opted into the Guarantee and have been issued with a Certificate by the Company prior to the Company exercising such rights.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Governing Law
This agreement is governed by the laws of Queensland and the Parties submit to the exclusive jurisdiction of the Courts in Brisbane, Australia. The parties may by mutual written consent vary this agreement to be governed by the laws of an alternative jurisdiction and/or agree to submit to the Courts of an alternative jurisdiction.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
Acknowledgement & Agreement
The Client acknowledges and agrees to abide by these terms and conditions of the Guarantee.
The full terms and conditions of the Guarantee can be reviewed on this page: https://tonygavin.com/s/guarantee/
My SEO System: What to Expect
People who claim that your SEO is somehow special or unique are full of shit. I hate to break it to you, but your business is not that special.
It’s undoubtedly true that SEO is part science and part magic, but it leans much closer toward science. Whilst we try to sprinkle a little bit of magic dust on every SEO campaign we manage, we tend to focus on using replicable systems with a proven track record of success.
Click through the table to take the short tour of what we do. Scroll down if you want the longer, more detailed version.
1. Research & Planning
Aside from comprehensive SEO Audit, the best starting point for any SEO plan is taking a hard look at what you’re doing with your overall marketing.
- What tactics are you employing?
- How does that align with your strategy?
- Do you even have a clear strategy?
- What results are you getting?
- What could be done better?
- What shouldn’t you be doing at all?
Once we have a handle on your strategic objectives, we’ll create an SEO plan that fits with your strategy. With your input, we’ll decide which tactics are required to breathe life into that strategy, then execute on the plan to make it happen.
2. Initiation & Execution
Perfect is the enemy of done. Our job is to get things done. That’s more than half the battle with marketing won. Diligent execution.
Our team of copywriters, AI operators, graphic designers, webmasters, SEO specialists, coders and social media specialists will do what’s needed – and will complete tasks to a consistently high standard – all whilst using the latest in artificial intelligence, robotic process automation and other specialist digital marketing tools. You can be 100% hands-off.
3. Monitoring & Reporting
What do you want to monitor and measure – and why?
Data is completely meaningless without a specific context. It’s also meaningless if you or your team are unable to understand or interpret it. We can help to make your data meaningful, including customised data visualisation, if required.
By default, you and nominated team members will receive regular SEO reports via email, and in some cases access to real-time reporting via custom dashboards.
4. Review & Revise
No plan is perfect. Some aspects of your SEO strategy may prove to be off. It’s almost certain that some of the tactics you employ will be more or less effective. That’s why we carefully monitor results – so we have facts to guide us.
At regular intervals, we’ll meet with you and your team to review results and make an assessment about how well your SEO strategy is working. We’ll also look at what you need to do in order to make it perform better – and make the appropriate adjustments.
5. Rinse, Repeat & Profit
Inevitably, some things that you do will work better than others. The idea is to do more of what works, do less of what doesn’t work and experiment with new things that might work.
That’s how you drive increased organic traffic to your web properties, generating more enquiries and sales.
We provide a data-driven pathway for your SEO, allowing you to know with clarity what works and where to invest more of your marketing spend.
FIXED PRICE PAY BY THE MONTH SEO
Guaranteed results or your money back. Simple.
Your VisiSearch SEO Package provides service for one local area. Use our Geo-Location Add-ons to cover additional local areas, regions, cities or even the entire country. For a small additional charge our team can also write regular blog posts and share freshly created content to your social media accounts.
VisiSearch® SEO
- Extra Local Area Geo-Location + $600 month
- Regional Area Geo-Location + $1,300 month
- Capital City Area Geo-Location + $2,000 month
- Australia Wide Area Geo-Location + $11,000 month
- Blogging Add-on + $300 month
- Social Media Add-on + $300 month
